Boost your holiday sales with influencers

Boost your holiday sales with influencers

Editor - Iskra Dushkova
Have you ever had a few days left until Christmas and still haven't bought gifts for your loved ones? We promise you're not alone. Many consumers rely on the last few days before Christmas when buying gifts.

Christmas holidays are synonymous with gifts, sharing and therefore buying. This also makes them the perfect time when all competing businesses will be pushing their marketing campaign, so you must think carefully about yours.

The holiday season is an important time for all business brands. Consumers tend to spend more, going all out on gifts, food, decor and anything used for entertainment. During this period, there was a lot of competition in the business. They are trying to collect as many sales as possible before the end of the year. Those who properly plan their campaigns earn a lot of income during this period. The blog will examine why Christmas marketing is vital for small businesses.

If there's one thing that can help you stand out, it's your ambassadors and the power of their community. Partnering with one or more influencers for the Christmas holidays is a fantastic solution, but you still need to choose them well

The key to influencer marketing - keep your content relevant. What is the best way to check this box? Make sure your content fits with the timing of its release, which means whatever is on the mind of your target audience should be at the forefront of your campaign. The colossal saturation of the market around the traditional times of "Thanksgiving", "Black Friday", and "Christmas" should be considered. A great way to stand out is to capture the feel of a season, not just its highlights, in your marketing campaigns, and what better way than using influencer marketing?

The critical component to creating campaigns that stand out from the holiday buzz is relying on influencer content. Think about what your favourite influencer is up to in December - sweater parties, Vlogmas, giveaways and decorating tips. Think outside of the seasonal box with how influencers create content your viewers want to engage with.

During the Christmas holidays, competition is fierce, social networks are flooded with advertising content, and consumers are spoiled for choice. That's why it's a good idea to run a consumer review campaign in advance to boost your product ratings and reviews and be ready when consumers go shopping this Christmas. Stand out from the crowd with the sales and seasonal branding strategies that will position your business for holiday success using influencer marketing.

What opportunities do the Christmas holidays bring to businesses

06.12.2022

The chaos that will ensue and why it's vital to use influencers to overcome it

Boost your holiday sales with influencers

HO HO! The holiday season is fast approaching, and it's not too late to start thinking about increasing your annual sales and marketing strategies to achieve this. This is the time when stores make most of their sales.


How to ensure the success of your campaign - 4 tips that will guarantee positive results

How to structure the campaign

The benefits of an influencer campaign

It's a good idea to start thinking about your holiday campaign as early as possible. We've noticed first-hand that campaigns always run more smoothly this way.

At influ.ai, we recommend starting the campaign with a post at the beginning of December to help your customers feel the holiday spirit and the surprises you have prepared for them.

During the month, it's good to refresh the memories of social media users with reminder posts/stories and even organised games before the holiday itself if you want their level of engagement to grow. Also, this is the time you can experiment with your marketing strategy.

The fasts or reels before and during the Christmas and even the New Year holidays are obligatory. Use these days when people express their love for each other with gestures and gifts to your advantage and make your marketing strategy irresistible to your customers.

    Christmas is all about gifts!

    Brands should implement a targeted and strategic giveaway program by reaching out to relevant influencers to endorse their products. A brilliant, interactive way to bring your influencer campaign to life is by sending content creators a selection of your products that would look great in photos or videos, allowing influencers to showcase items to their followers uniquely.

    Advent Calendars


    Everyone loves to count down on their calendars until the special day arrives. Use the countdown to the holidays to your advantage. Figure out a way to promote your product during that time, or let influencers figure it out for you.

    One of the most effective ways to gain visibility during this period is to launch your digital advent calendar with the help of influencers. In fact, by collaborating with several influencers, you activate and engage several niche communities. This system of "advent calendars" has several advantages:


    • Promote your bestsellers;


    • You reward your community for their loyalty and engagement;


    • You generate a lot of engagement thanks to the terms of participation (mention "like", share in the story, comments...).


    • Collaborating with influencers maximises your chances of gaining visibility and building loyalty

    The eternal promo code


    The promo code works any time of the year, but it is a real lever to increase sales during the holiday season. This period is one of the most important for companies. In addition, it is also interesting to quantify the number of purchases made using this promotional code. It's effortless for influencers to share this custom promo code in a post or story, allowing them to generate traffic to your website that will delight their community during the holidays.

    The Influencers' Christmas Wish List


    The wish list has been used for years by influencers on social networks, especially on YouTube, to show their community what they would like to have under the Christmas tree and, at the same time, give ideas to their followers. As a trustworthy source of inspiration, consumers don't hesitate to put the products their favourite influencers want on their wishlists. So why not participate with influencers in creating their wish list? The result will be increased traffic to your website and better visibility. Feel free to combine it with a promo code in return.

    Influencer marketing has the edge over digital advertising because of its humanistic approach. Using relatable and authentic influencers to their audiences helps create a sense of trust and personalisation that is key to creating an effective and impactful marketing campaign. And let's not forget - the high level of engagement that helps convert into sales. Influencer marketing campaigns are cost-effective and feel more natural to consumers. Advertising naturally on social media platforms with influencers maximises your reach.

    Social media marketing is affordable for consumers and brands that would bet on it. If you have a small brand but want to prepare a marketing strategy that will impact your holiday sales, then influencer marketing makes it all possible. Once you have a clear idea of your brand identity, the next step is to find influencers who overlap with it (and, therefore, their followers). The advantage of influencer marketing is that more money does not always guarantee a more successful influencer marketing campaign, so take advantage of this opportunity.

    The benefits of influencer advertising are clear. Influencers extend your brand's reach by connecting you with their followers, increasing your potential sales and revenue. They can promote your products in a way that feels more authentic, and since consumers trust the opinions of the influencers they follow, they are more likely to trust your brand.

    Why trust us?

    Our mission at influ.ai is to make life easier for agencies and brands when managing and working with influencers. Influ.ai provides influencer discovery tools for brands and agencies using massive databases and searchable algorithms for potential influencers.

    Our platform can ensure flawless campaign execution. This happens by helping you choose the right strategy, format, and influencers for your campaign. We'll cover it for you through efficient campaign administration, payments, contracts, and invoices. Our highly automated processes, with quality checks and professional tracking, ensure that you can focus entirely on advancing your business and brand. At the same time, we take care of all the admin work.

    We answer questions like - Was this campaign worth it? What is the ROI? And what can I do even better next time?; by tracking and analysing the campaign's effectiveness.

    And last but not least, with influ.ai, we give you such a simplified workflow that your brand can save up to 70% of the time for a campaign.

    Don't miss the opportunity to make your mark during the Christmas holidays and provide your company with new customers to increase your revenue.

    Contact us here!

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