Unboxing Tik Tok or YouTube videos definitely grab our attention without us even realising that it's a type of UGC. These are customers who share their favourite products or service on social media, and the brand sponsors their posts. Take it like when your friend praises you for his new purchase and urges you to buy it too - well, something like that, but spread on social networks.
Content from loyal fans of a brand is even more popular. You know the euphoria of Apple lovers when the new iPhone model is released - they must have it. Most likely, even after buying it, they will share several posts on social networks, showing their friends how happy the brand and the new product make them.
What is Employee Generated UGC? These are posts with workflow footage, team relationships, and more. This employee-generated content shows the value behind the brand, demonstrates authenticity and inspires trust.
The User-Generated Content creator publishes sponsored content on the social networks of the brand he works for. UGC creators aren't trying to build their own large audience for a brand to leverage like that of influencers. Instead, they try to use authentic "customer" content to promote a given company.