3. Pay attention to the relationship between posts and followers
The more posts an influencer has, the more followers he should have. The opposite is also true. A content creator needs to publish posts and do it regularly, that is - to be active. It is hardly possible for a creator to have 12 photos and simultaneously be followed by 130,000 people. 4. Look at his stories
Another important factor is the activity in Stories - how often they are uploaded and what is their content. Popular influencers publish stories several times a day, and many of them present themselves. The fake influencer
will avoid uploading stories, or if he does, they will be without his presence in them. These are most often spam or ads you definitely don't need if you want to develop an influencer marketing strategy.
5. Do research among the profiles of the followers
If most of the influencer's followers don't have photos, their names are weird, and their followers are few, they're probably bots. When choosing an influencer for your campaign, always check the profiles of his followers!
6. Check the profiles that follow the influencer
Suppose the profiles that follow the influencer are mainly of shops, companies or bots instead of those of relatives, friends and other content creators. In that case, we are probably talking about fraudsters again. 7. Read the comments that are left under his posts
You will easily recognize the purchased comments - they are impersonal, not targeted to the specific post and very often are even in other languages. These, like "Super, cool photo!", Which are repeated under almost every photo, are most likely fake. This is a sign that the influencer is not completely honest with his audience and has climbed to this position due to some form of fraud. 8. Analyze / Track the growth of followers over time
Track the growth of followers on a given account. If they rise daily by a specific number or sharp jumps in their number, we are talking about bought followers. 9. Compare the number of views and followers
A particularly effective method - is to compare the number of views and followers.
If a post, most often a video, has views in the range of 200-300, and its followers are thousands, they are bought or completely fake. You can also view other social media profiles if any. In this way, you will conclude that the influencer will not help you. Unfortunately
, social networks are full of fake influencers whose sole purpose is to take your money and not help your campaign. As the popularity of influencer marketing grows, so does the number of cunning influencers just waiting to benefit from you. It is essential to choose carefully and study your choice well.
This was one of the reasons we created the influ.ai
platform! Our goal is to make finding an influencer for your campaign easier, as everything happens quickly and easily. You can find and connect with over 100 Bulgarian influencers on the platform. To learn more about all the features of influ.ai, visit this page